Are you struggling to...

Get more out of your reduced staff?
Do more with a smaller budget?
Maintain morale after a layoff?
Find a sense of direction, in an ever changing environment?

Managing in today's environment is tough, tough, tough. Motivating yourself, let alone your employees, is a full-time job. The old strategies don't work in today's multi-generational, global workplace. You need something that's new and proven. If not, you may find yourself standing in the cold.

Anthony Reed after the Antarctica Marathon.

"You did a great job engaging this C-level audience. Your presentation was very well customized and targeted to their interest. Everyone loved it so much they only wanted to know what challenge you were taking on next!" – Dallas, TX.

Whether you're a seasoned professional or just starting out in life, the Achievement Equation offers you a powerful tool to meet, if not exceed, your personal and professional goals. The Achievement Equation draws you into the nexus where business strategies, project management techniques, and endurance running skills overlap and converge to produce outstanding results. For example, a $12 million project was implemented for $2.6 million.

The Achievement Equation has enabled its creator to earn advance degrees and certifications, to successfully implement multi-million dollar, international projects, and to conquer some of the toughest 26.2-mile marathons in the world. The skills and agility used to navigate through the rocky, slippery, and uneven Great Wall of China's 3,600 steps were applied to managing a project plan's 3,600 tasks. Likewise, the same preparation for addressing the unpredictable, sub-freezing Antarctica Marathon's weather was applied to managing the "known unknowns" and "unknown unknowns" during major projects.

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Media Comments

"He simply set goals and set about accomplishing them." - The Dallas Morning News.

"Anthony Reed manages the risks of business and sport with determination and commitment to lifelong learning...Risk management is a concept that Reed applies to very different areas of his life. He said that the process is similar for a marathoner and a businessperson. When evaluating risk on a project or race, he deals with what he calls the 'unknown unknowns.'" - The University of Texas at Dallas Mercury.

"Reed embodies the type of enthusiasm for life and the zest for a good run that might push Lance Armstrong into cycling another 100 miles for the fear of looking lazy." - Ft. Worth's Star-Telegram newspaper.