Are you struggling to...

• Get more out of your reduced staff?
• Do more with a smaller budget?
• Maintain morale after a layoff?
• Find a sense of direction, in an ever changing environment?

Managing in today's environment is tough, tough, tough. Motivating yourself, let alone your employees, is a full-time job. The old strategies don't work in today's multi-generational, global workplace. You need something that's new and proven. If not, you may find yourself standing in the cold.

Anthony Reed after the Antarctica Marathon.

"Reed embodies the type of enthusiasm for life and the zest for a good run that might push Lance Armstrong into cycling another 100 miles for the fear of looking lazy." - Ft. Worth's Star-Telegram newspaper.

"I never had a true sports hero until this point. You probably guess that I have been re-inspired and have decided to re-visit my resolution..." - Torrey Feimster, "From the Publisher" of Pride Magazine.

"You did a great job engaging this C-level audience.  Your presentation was very well customized and targeted to their interest. Everyone loved it so much they only wanted to know what challenge you were taking on next!" – Dallas, TX.

"He simply set goals and set about accomplishing them. He decided to run 50 marathons by the age of 50 and celebrated [his 50th birthday] by running in Australia. That led to his quest to run marathons on the seven continents. He's one of approximately 225 to have accomplished the feat." - The Dallas Morning News.

"The 52-year old from Texas is one of only 225 people in the world to run a marathon on every continent...To put that in perspective, more than 500 people climbed Mount Everest last year [in 2007]." - Dayton Daily News.

"Tony Reed manages the risks of business and sport with determination and commitment to lifelong learning...Risk management is a concept that Reed applies to very different areas of his life. He said that the process is similar for a marathoner and a businessperson. When evaluating risk on a project or race, he deals with what he calls the 'unknown unknowns.'" - The University of Texas at Dallas Mercury.

Whether you're a seasoned professional or just starting out in life, the Achievement Equation offers you a powerful tool to meet, if not exceed, your personal and professional goals. The Achievement Equation draws you into the nexus where business strategies, project management techniques, and endurance running skills overlap and converge to produce outstanding results. For example, a $12 million project was implemented for $2.6 million.

The Achievement Equation has enabled its creator to earn advance degrees and certifications, to successfully implement multi-million dollar, international projects, and to conquer some of the toughest 26.2-mile marathons in the world. The skills and agility used to navigate through the rocky, slippery, and uneven Great Wall of China's 3,600 steps were applied to managing a project plan's 3,600 tasks. Likewise, the same preparation for addressing the unpredictable, sub-freezing Antarctica Marathon's weather was applied to managing the "known unknowns" and "unknown unknowns" during major projects.

selected white paper & computerworld articles by anthony reed

• The Achievement Equation - Personal & Professional Project Management. This white paper was originally published at the Latin and North American Project Management Institute's (PMI) Congresses in Sao Paulo, Brazil and Denver, CO, respectively.
• The IT Developer's Life Cycle.
• Surviving the Mid-Career Crisis.
• IT Needs Good Writers.
• Let Staff Do Reviews Too.

recent news

The 2008 PMI Global Congress - Latin America in Sao Paulo, Brazil

• Featured in Ebony magazine's May, 2009 edition.
• Featured in February editions of Ft. Worth's Star Telegram and the Dallas Morning News for completing his 100th marathon in 2009.
• Featured in Pride magazine's Men's Health edition.
• Interviewed on "Conversations with Al McFarlane" on KFAI-FM 90.3 in Minneapolis and 106.7 in St. Paul.
• Featured in The Black MBA magazine.
• Interviewed on WVXU 91.7 FM in Cincinnati, OH.
• Interviewed on The Heather Taylor Show, Boomer Radio in the Nation's Capital, on WMET 1160 AM in Washington, DC.
• Interviewed (2/23) by CBS television Dallas affiliate station KTVT.
• Featured in Runner's World Magazine.
• Featured in the Journal of Accountancy.

Click here for a downloadable brochure.

• Most of the web pages provide corresponding downloadable documents.

Scenes from (L-R) Australia's Gold Coast Marathon, China's Great Wall Marathon, Antarctica's Last Marathon, and Argentina's Fin Del Mundo Marathon.